Twitter Joins

Twitter Joins

Just as announced more than a month ago that it would not take political advertising, Twitter has joined in. Twitter’s CEO, Jack Dorsey, announced Wednesday that Twiiter will also stop accepting political ads.

“We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought,” Dorsey tweeted.

“A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money,” he added.

Twitter’s chief financial officer, Ned Segal, tweeted Wednesday that the company made less than $3 million from political ads in the 2018 cycle.

“This decision was based on principle, not money,” he said.

The announcement comes amid intense scrutiny of Silicon Valley’s handling of political ads. Social media companies, particularly Facebook, have been criticized for allowing politicians to run false ads.