The story of American whiskey is incomplete without recognizing Nathan ‘Nearest’ Green, the formerly enslaved man who became the first known African American master distiller. His contributions to the craft of whiskey-making were instrumental in shaping the world-renowned Jack Daniel’s brand. As a master distiller, Green taught a young Jack Daniel the art of whiskey distillation, leaving behind a legacy that has only recently begun to receive the widespread acknowledgment it deserves.
Despite this history, the makers of Jack Daniel’s have come under scrutiny for recent actions that seem at odds with Green’s legacy and the spirit of inclusivity. In August 2024, Brown-Forman, the parent company of Jack Daniel’s, scrapped its Diversity, Equity, and Inclusion (DEI) program, citing fears of backlash and potential boycotts from anti-woke activists. This decision follows broader cultural and political shifts, raising concerns about corporate commitments to diversity.
Further complicating matters, the company faced criticism for its role in supplying alcohol for former President Donald Trump’s inaugural attendees, a move that positioned the brand within a politically charged landscape. Now, as international trade tensions escalate, Jack Daniel’s is at the center of a growing economic battle. Canada recently removed Jack Daniel’s from store shelves amid ongoing tariff disputes, a move that could deepen financial struggles for the brand. According to Reuters, Brown-Forman’s latest earnings report showed weaker-than-expected sales, with global demand for spirits declining—a situation that could worsen due to these international tensions.
MyStar95.com does not promote the use of alcohol in any way, shape, or form. However, we find it interesting that a company whose signature whiskey was crafted by a Black man now finds itself at odds with its own past. We also don’t know if Chris Stapleton was singing about Jack Daniel’s in his country hit Tennessee Whiskey, because many companies in Tennessee make whiskey.
Nathan ‘Nearest’ Green’s legacy remains a powerful reminder of the role Black Americans played in shaping American whiskey. Today, Uncle Nearest Premium Whiskey, a brand dedicated to honoring Green, has emerged as one of the fastest-growing whiskey brands in the world. As discussions around race, corporate responsibility, and economic policy continue, Green’s contributions to whiskey-making stand as a testament to excellence and perseverance in the face of historical injustices.
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